ReaVis and Nippon Seiki officially signed a MoU on December 5, 2024. The signing ceremony took place at the Cambridge University Nanjing Centre for Technology and Innovation. This cooperation aims to promote the expansion of both parties in the global market.ReaVis and Nippon Seiki officially signed a MoU on December 5, 2024. The signing ceremony took place at the Cambridge University Nanjing Centre for Technology and Innovation. This cooperation aims to promote the expansion of both parties in the global market.

Nippon Seiki has over 30 years of experience in the HUD market, with rich expertise in product definition, design, and manufacturing, and holds the largest global market share in HUDs. ReaVis focuses on the development of original optical technologies, including cutting-edge innovations such as Parallel Vector (PV) technology, which enables ghost-free projection on standard windshields. Both companies will leverage their respective strengths and collaborate on business expansion and the application of new technologies to meet the rapidly changing market demands.

Prospects for both companies

“The intuitive visibility of HUDs not only enhances driving comfort but also effectively prevents traffic accidents. We believe that while promoting the adoption of HUDs in high-end vehicles, efforts should also be made to accelerate their application in entry-level models and compact cars. To achieve this goal, key challenges include miniaturization, weight reduction, and cost reduction of HUD systems. To address these challenges, ReaVis’s proprietary optical technologies and their advanced innovations will play a crucial role. With this objective in mind, Nippon Seiki and ReaVis will collaborate to create a brighter future together”, said Koichi Sato, president of Nippon Seiki.

 “In recent years, the domestic and international HUD markets have been rapidly evolving. Product penetration rates are steadily increasing, customer demands are becoming more diverse, and competition is intensifying. ReaVis has always adhered to technological innovation, committed to creating differentiated products that address customer pain points. Nippon Seiki, a world-class HUD Tier 1 supplier, is a global industry leader, and ReaVis is honored to collaborate with them. Through bilateral synergy in technology and market expertise, we aim to create cost-effective products and deliver a superior user experience”, said Dr. Yuanbo Deng, CEO of ReaVis.

About Nippon Seiki

Nippon Seiki, established in 1946, is a globally leading Tier 1 supplier specializing in the production and sales of instrument clusters and head-up displays (HUDs) for automobiles, motorcycles, construction machinery, and marine equipment. Headquartered in Niigata, Japan, the company employs over 13,000 people and operates in 13 countries. As a market leader, Nippon Seiki collaborates with many top OEMs worldwide, most of which are Fortune Global 500 automotive companies. In its HUD business, the company holds the No. 1 market share globally.

About ReaVis

ReaVis focuses on original technology research and the development of innovative products, aiming to create industry-leading AR display solutions. Founded in Cambridge, UK, in 2019, the company is now headquartered in Nanjing, China, and is backed by renowned investors such as Sequoia China, Xiaomi, and Linear Capital. ReaVis specializes in HUD products, having developed multiple industry-leading technologies, including Parallel Vector (PV), Multi-Focal 3D, and Digital Holography (CGH). These advancements have enabled ReaVis to deliver innovative HUD solutions to clients across various sectors, including passenger vehicles, commercial vehicles, rail transportation, and aviation.